Standing out vs fitting in

Having a fancy, clever and ultra modern website is all well and good to stand out from the crowd. But what if it makes things difficult for your user to find the content they need?

Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.

There are standardised website designs for a reason. Users (yourself included) are used to looking up to find the menu in the header...if you have to search for the menu and can't find it, you are more likely to click away in search of easier pickings.

Similarly, contact details are often found at the bottom of the screen...espcially in a scrolling website. Users automatically scroll down to find them if that's what they are looking for. If your unusual, design means they have to look elsewhere for the contacts you may be losing customers.

The standard menu layout is also important...home > about > services > testimonials > contact. Our eyes are now trained to look for this layout and most designers will encourage you to do the same to reduce your bounce rate.

There are plenty of examples of site that are outside the box, which work perfectly well. However you need to budget for more SEO work if you are keen on a design that will completely stand out. Its also more expensive to set up in the first place!

The "hamburger" menu is becoming more popular as users get used to it. This has been seen for years in mobile sites and is starting to get used more on desktop designs. If your site is mainly a single page scrolling site without much need for users to click through to more information, this might be an options for you.

We used the hamburger on a side menu for our client Sumac Creations. As an artisan craftworker herself, the lovely Irina needed a site which was a little more custom and arty to match her beautiful woodwork design. A side panel with the menu pinned to screen means that users don't have to search up or down to find information. Click on the image below to see how we used the hamburger menu on her site.

Irina's cost $900 plus gst, not including hosting, and was designed in WiX. Irina decided to have a form instead of a store for her bespoke items, but adding a store would be around $500 for up to 20 products.

Chat to Beach Websites today about a custom design for your business.